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Hotels operate in a challenging and high-speed market, making it difficult for marketing strategies to keep pace.

Price Volatility: Through OTAs (Online Travel Agents), rates can fluctuate by the hour.

Guest Behavior: Guests visit your site, get distracted and may leave without returning.

Competitive Offers: Competitors' offers change every day, making competition more difficult.

Valuable Customer Targeting: Failing to target your most valuable customers automatically leads to lost leads.

To ensure maximum marketing effectiveness and efficiency, data collection and data-driven activations are needed throughout the entire guest journey. These strategies provide competitive advantage by optimizing your marketing process.

Never fall behind on price with automatic price matching with OTAs.

Continuously adjust price optimization with 80 million bid algorithms per day.

Strengthen your strategies using live parity data and guest behavior insights from the website and booking engine.

Profile and segment key guest audiences for more effective targeting.

Strengthen your customer relationships by collecting rich first-party data for your CRM.

Using AI targeting, identify and focus on guests who are most likely to book today.

Shopping Cart Abandonment: Remind guests who leave without completing their reservation and bring them back.

Canceled Rooms: Send notifications about your canceled rooms to guests searching on dates when rooms are not available.

Show exact date and price information to provide guests with the most accurate offers on the dates they search.

Ads are automatically updated based on whether a guest has searched on your website or not.

Deduplicate attribution and prevent your guests from paying twice for the same booking.